Pitching our visions for the future at #‎DCLivingLab‬
Our days in Noord-Barbrant have past way too fast and been full of new acquaintances and knowledge.
The week finished off with the Living Lab participants pitching their ideas to the delegates of Reverse Mission. Today Annika gives you an insight into the final results of the subject #‎Mobility‬.
THIS WEEK I HAVE BEEN WORKING WITH THE SUBJECT OF #‎MOBILITY‬. IN MY GROUP WE WERE TEN STUDENTS, WHO CREATED A CONCEPT, WHERE THE SOLUTION IS TO BE FOUND IN THREE INTERLINKED AREAS: TECHNOLOGY, DESIGN AND STATE OF MIND.

THURSDAY AFTERNOON WE PITCHED IT TO THE REGION OF NOORD-BRABRANT AND THE DELEGATES OF REVERSE MISSION.

MOBILITY IS INDEPENCE
WHEN MOBILITY BECOMES INFLEXIBLE
In five years the region of Noord-Brabant will have to sign a new contract with a bus company. This type of contract will dictate the infrastructure and use of public transport for another ten years. Basically, the problem is that the current law and bureaucracy decreases the flexibility for improvement in the sector. This decreases the flexibility for improvement in the sector - and the mobility of the user. The system prevents the possibility of making the public transport develop with the small and bigger steps of technology that are to come.

For three days straight we were discussing and analysing - and then discussing and analysing once more. We ended up realizing that the future can present itself in the present and we pitched three interlinked ways to improve the current public transport: state of mind, technology and design.
Design is key
The thing is, we currently have the competences to make public transport more convenient, comfortable and attractive to the user. By changing the design of a train station, by letting technology give you a hand in your everyday life and influencing the travellers state of mind, you might actually end up changing the mindset of our culture as well, and make people take the bus or the train and not their car.

And this is where design becomes essential. Design can create the flexibility that the system is currently lacking of. Design forms our technology and at the same time design can influence our state of mind - and eventually our mindset.